Jim Roth serves as the Senior Vice President of Services and Marketing for Dell Digital. In this role he is responsible for digitally transforming services and marketing at Dell EMC through software platforms including customer relationship management, marketing automation, field service and self-service on dell.com and dellemc.com.
Jim has held a variety of senior level marketing, operations and product development roles. Prior to his current role, he led global services product development and marketing.
Jim holds dual bachelor’s degrees and a master’s degree from Northwestern University and a Master’s Degree in Management from the Stanford University Graduate School of Business.
As digital transformation hype continues to grow, IT is still an enabling function that exists to deliver business outcomes. As with other support functions like human resources finance and legal, in IT it’s very common to refer to functions... READ MORE
It is a hallmark of the digital age—customers want real-time access to personalized business information along with the ability to control and use the information however they see fit. That is the fundamental premise—and the key to success—behind Dell... READ MORE
Do any of you remember when self-service was reserved for all-you-can-eat buffets? Some of you aren’t old enough to remember when there was no such thing as a self-service gas station. Every gas station used to be entirely full-service,... READ MORE
David Kelly who founded one of the most recognized design firms in the world, IDEO, and who helped create the computer mouse, has a theory. While everyday users drive markets, true insights come from studying extreme users, those who... READ MORE