Special Content

From Wizards to Masters: It’s Always About Connecting Customers with Experts

By Keith Waryas Director of Product Marketing, Dell EMC Services April 29, 2015

When EMC World started in 2001, it was conceived as an engineering event, called “Wizards.” The concept was simple: connect customers directly with EMC engineers to help customers understand how to utilize latest EMC features and capabilities; provide EMC’s engineers with direct customer feedback on the requirements that would shape our future innovation.

We’ve come a long way since then, adding a lot more marketing glitz and even upgrading the band from Bruce Hornsby in 2001 to Fall Out Boy AND One Republic this year! But, the soul of the show remains the same. It’s still all about connecting EMC’s customers directly with our technology and transformation experts.

At EMC World 2015, Global Services will continue that tradition. We’re hosting more than 30 sessions, each providing  opportunities for you to share ideas, network with your peers, and learn from the Cloud, Big Data and Technology experts that have actually implemented these technologies and transformations with customers. Scroll down to see the sessions that are the best fit for you.

 Speaker  Session Title  Abstract  Day/Time  Location  Add to Calendar
 BREAKOUT SESSIONS
Mary Cay Kosten Optimize your Experience: how to leverage the customer service tools and resources deliver better storage agility, TODAY Connect with VNX and other product experts to learn tips and tricks on how to best manage your EMC systems and environment. You will walk away with the ability to make proactive decisions and prevent issues using tools and processes to enhance your experience. Mon 1:30pm PDT Delfino 4005 May 4 Calendar Icon
Thurs 8:30am PDT Delfino 4005 May 7 Calendar Icon
Jeff Olsen Have Your Agility and Efficiency, Too: Practical Steps to Transition to Software Defined Infrastructure Your business is demanding more IT innovation and agility, but your CFO is demanding greater efficiency. Recent Software Defined technology releases now make it possible for you to achieve both! But, how you build a transition plan that balances risk, existing operations, and a cloud future? EMC experts will share best practices for preparing and executing a Software Defined transition. Mon 8:30am PDT Delfino 4003 May 4 Calendar Icon
Wed 12:00pm PDT Palazzo M May 6 Calendar Icon
Alok Shrivastava Managing Information Infrastructure: Trends, Challenges, Options in 2015 – 2016 Unprecedented information growth and emerging technologies are requiring organizations to redefine their information infrastructure. This session unveils the findings from EMC’s 9th annual global survey of IT professional on the impact of virtualization, cloud, and big data. Discussion includes: how are organizations responding to the challenges of redefining information infrastructure, migrating to cloud, establishing IT as a Service, and applying tools and technologies for Big Data analytics. Tues 8:30pm PDT Palazzo L May 5 Calendar Icon
Wed 4:30pm PDT Lando 4203 May 6 Calendar Icon
Edward Newman Learnings from the Leading Edge: Real Ways IT is Creating Value with Enterprise Hybrid Cloud EMC Federation Enterprise Hybrid Cloud is redefining how IT is managed, delivered and consumed. Learn about most important ways that leading IT organizations are driving new business value by building out their EMC Enterprise Hybrid Cloud deployments, such as expanding the scope of XaaS services, integrating with management and data protection/resiliency frameworks, and connecting to public clouds. Mon 1:30pm PDT Venetian Ball Room D May 4 Calendar Icon
Barbara Gordon Accelerating cloud value: how EMC’s proactive & predictive customer service experience can help drive your ITaaS agility IT has transitioned from a back office service, into the central nervous system of business. To succeed, IT professionals must be more strategic and agile. They must also develop a new service relationship with their vendors that leverage data analytics and proactive service features. Attend this session to learn what you should expect from your technology partners and how EMC is transforming technology services to help you succeed. Wed 4:30pm PDT Venetian Ball Room D May 6 Calendar Icon
Bill Schmarzo From the Dean of Big Data: Expert Guidance to Achieve Big Data Maturity Big data success requires an understanding of where and how to apply changes to people, process, and technology. EMC’s Bill Schmarzo, EMC CTO of Global Services (one of Onalytica’s the top 50 Big Data influencers), explains the key phases of big data maturity, and show how data science and architectural approaches- such as the data lake– are enabling organizations to ingest, store and leverage more data than ever before. Mon 4:30pm PDT Venetian Ball Room A May 4 Calendar Icon
Mike Norris & Nancy Gessler (EDU) EMC IT: How We Drove Agility and Cost Savings with an EMC Enterprise Hybrid Cloud This session provides an overview, discussion, benefits and lessons learned from EMC IT’s implementation of the EMC Enterprise Hybrid Cloud, the foundation for our IT as a service journey, and provides guidance for transitioning to a Cloud environment and bridging the cloud skills gap by identifying, and filling the necessary new roles and necessary training. Mon 4:30pm PDT Delfino 4003 May 4 Calendar Icon
Wed 12:00pm PDT Murano 3203 May 6 Calendar Icon
Sean Brown & Dave Dietrich (EDU) EMC IT: How We’re Creating New Business Value From Big Data & Business Data Lakes Big Data is changing how we do business, and big data analytics is having an enormous impact on our IT, sales, marketing, and services organizations. EMC IT provides an overview of our big data and business data lake implementations, including the benefits, use cases, and lessons learned, from architecture choices, tools and the impact of a data science team. Tues 12:00pm PDT San Polo 3403 May 5 Calendar Icon
Thurs 11:30am PDT Murano 3201A May 7 Calendar Icon
Paul DiVittorio & Siri Maguluri EMC IT: Leveraging The Power Of Flash In The Data Center How did EMC IT get breakthrough shared-storage benefits for application acceleration, consolidation, and agility with a reduction in cost plus scale-out architecture, consistent low latency and IOPs, deduplication, and compression? This session provides an overview, discussion, use cases, benefits and lessons learned from EMC IT’s implementation of Flash storage/XtremIO. Mon 12:00pm PDT Murano 3201 May 4 Calendar Icon
Wed 8:30am PDT Lido 3001A May 6 Calendar Icon
 BIRDS OF A FEATHER SESSIONS
Moderator: Edward Newman Panelists: Bart Driscoll, Braden Gibson, Steven Gonzales What Every Infrastructure Manager Needs to Know About Continuous Delivery What if your infrastructure needed to handle hundreds or even thousands of changes a day? How would that alter your approach to automation? This interactive discussion focuses on the impact of moving to a continuous delivery model and will shed light on how IT professionals can be more successful in managing an ever–changing application portfolio. Tues 1:30pm PDT Lido 3001A May 5 Calendar Icon
Tim Rehac From Storage Manager to Cloud Architect: Redefining Your Role with ITaaS ITaaS brings a lot of change to IT. Learn about the new roles, skills and process needed to succeed and how acquire expertise to further your career. Uncover blogs, social media sites, and other outlets to share knowledge with peers. Wed 1:30pm PDT Murano 3201A May 6 Calendar Icon
Moderator: Carolyn Muise Panelists: Miroslav Klivansky, Deny Patel, Srinivasa Maguluri Top 10 Tips & Tricks to Rock Your XtremeIO World Learn the top 10 things to get the most out of your XtremIO system. Our panel of technical experts will share best practices of configuration, operation and management, and will provide insights into your specific questions during a live ‘Ask-The-Expert’ session. Tues 1:30pm PDT Palazzo O May 5 Calendar Icon
Paul Bechta Enabling IaaS: Converged Infrastructure and Software Defined Storage Learn how EMC IT is delivering software defined infrastructure by leveraging SDS, SDN and converged infrastructure technologies and how EMC IT is transforming traditional data centers & hardware into consumable resources, automated and abstracted by software. Talk to the team responsible for implementing EMC’s Enterprise Hybrid Cloud which enables IaaS. This panel discussion includes subject matter experts from EMC IT and EMC Global Services. Tues 1:30pm PDT Murano 3101A May 5 Calendar Icon
Joe Dossantos Enabling Business Data Lakes Discover how EMC IT leverages big data analytics and the infrastructure behind its business data lake. This panel discussion includes subject matter experts from EMC IT, EMC Global Services, and Pivotal. Wed 1:30pm PDT Lido 3003 May 6 Calendar Icon
 SUBJECT MATTER EXPERT MINI SESSIONS
Mike Norris EMC IT: How We Drove Agility With Hybrid Cloud This session will provide a brief overview, benefits and lessons learned from EMC IT’s implementation of the EMC Enterprise Hybrid Cloud, the foundation for our IT as a service journey. Tues 4:10-4:30pm PDT Global Services Booth #1050 – Theatre May 5 Calendar Icon
Sean Brown EMC IT: How We’re Creating New Business Value From Big Data & Business Data Lakes Big Data is changing how we do business, and big data analytics is having an enormous impact on our IT, sales, marketing, and services organizations. EMC IT will provide a brief overview of our big data and business data lake implementations, including the benefits, use cases, and lessons learned. Wed 3:10-3:30pm PDT Global Services Booth #1050 – Theatre May 6 Calendar Icon
David Edborg How to Ensure Your Enterprise Hybrid Cloud is Always Available The Enterprise Hybrid Cloud is rapidly gaining traction in many IT environments. And the question many practitioners and managers are asking is how you ensure that EHC solutions are resilient. In this session, we will explore the considerations for ensuring availability in an EHC solution. Please come and share your questions and experiences. Wed 1:40-2:00pm PDT Global Services Booth #1050 – Theatre May 6 Calendar Icon
Paul Bechta Make Your Vision a Reality: Enable Chargeback, Capacity and Performance Management with ViPR SRM and EMC Services When you invest in ViPR SRM you have a vision, whether it be a Software Defined Data Center, ITaaS, or end-to-end monitoring and reporting. In this session, our Global Services and ViPR SRM experts will share with you the specific services available to enable the most popular use cases quickly and efficiently, bridge the gap between your needs and vision, and accelerate product adoption among your team. Wed 2:40-3:00pm PDT Global Services Booth #1050 – Theatre May 6 Calendar Icon
Edward Newman & David Buffo Do More with Federation Enterprise Hybrid Cloud Learn how EMC Global Services can extend your Federation Enterprise Hybrid Cloud with deployment of additional solution blueprints, integration of additional hardware and software into the solution foundation, migration of existing workloads, connection to a public cloud provider, and disaster recovery or high availability. Tues 2:40-3:00pm PDT Global Services Booth #1050 – Theatre May 5 Calendar Icon
David Buffo Private or Public—Which Cloud Best Suits Your Apps? Learn how EMC’s Cloud Advisory Service can assess workloads 50% faster using our automated platform to determine the right mix of private, public, and hybrid cloud delivery models Wed 4:40-5:00pm PDT Global Services Booth #1050 – Theatre May 6 Calendar Icon
Bart Driscoll DevOps and Federation Enterprise Hybrid Cloud Learn why more than 80% of IT executives are reporting improvements in software development productivity, quality, visibility, and alignment using DevOps and how EMC Global Services and the Federation Enterprise Hybrid Cloud can help. Tues 3:40-4:00pm PDT Global Services Booth #1050 – Theatre May 5 Calendar Icon
Anahita Mohammadi Interactive Demo: Custom Reporting within ViPR and ViPR SRM During this interactive demo, we’ll share how the everyday challenges that storage admins face can be addressed with ViPR SRM and Global Services. This is a technical deep dive session during which we’ll explore chargeback configuration & integration, capacity management and efficiency analysis within ViPR SRM. Wed 12:40-1:00pm PDT Global Services Booth #1050 – Theatre May 6 Calendar Icon
Barbara Latulippe & Bill Schmarzo What’s The Big Deal With Big Data? A Candid Conversation With The Experts What does it take to develop an enterprise-wide Big Data Governance strategy? This interactive dialogue with two of EMC’s best big data experts will reveal EMC’s secrets so you can learn how to begin your own journey! Tues 12:40-1:00pm PDT Global Services Booth #1050 – Theatre May 5 Calendar Icon
Jenny Beazley Interactive Demo: Innovative Tools To Better Understand YOUR Customers Do you want more reliable products, better customer service and more personalized interactions throughout your EMC experience? Learn how EMC’s Total Customer Experience team is leveraging predictive analytics, data visualizations and big data to help you achieve your goals and improve your experience. Find out how you can use similar innovative tools to better understand your customers and stay ahead of the competition! Wed 1:10-1:30pm PDT Global Services Booth #1050 – Theatre May 6 Calendar Icon
Carolyn Muise Redefine Total Customer Experience How will the customer experience be different in the 3rd platform? What do technology companies need to do to make sure they align with YOUR needs? Join this interactive presentation to get an exclusive look at how the customer experience is changing and to share your feedback with a senior EMC leader who is directly responsible for driving improvement across your products and services. Tues 11:40am-12:00pm PDT Global Services Booth #1050 – Theatre May 5 Calendar Icon
Ryan Amin Get Empowered with New and Soon-to-be Released Online Support Capabilities Join us to review new online support features including a detailed demonstration on how you can utilize new functionality to streamline operations. You will also see new Support by Serial # functionality that can help you find information about your product in a matter of seconds! Tues 5:10-5:30pm PDT Global Services Booth #1050 – Theatre May 5 Calendar Icon
Rex Martin How EMC is Using the Data Lake to Improve Your Customer Service Experience Join us for an introduction to the EMC Big Data Lake, its sources, and why we are gathering this data. We’ll share a demo, show use cases, and highlight the additional benefits of having account management resources paired with the technology. Wed 4:10-4:30pm PDT Global Services Booth #1050 – Theatre May 6 Calendar Icon
Alasdair Eadia & Joshua Fecteau Connect With EMC Secure Remote Services and Banish All Your Fears Do you have fear of downtime or unnecessary service issues? The Jedi master Yoda said, “Named must your fear be before banish it you can.” EMC Secure Remote Services (ESRS) enables your EMC products to transmit alerts and notifications to EMC, so potential problems can be banished. EMC is also using Big Data Modeling to deliver a proactive and predictive services experience through EMC Online Support and our account management teams. Get connected with ESRS today – “Do or do not, there is no try.” Wed 11:40am-12:00pm PDT Global Services Booth #1050 – Theatre May 6 Calendar Icon
Jim Bartro Top Tips and Tricks to Enhance Your Service Experience Learn the top 5 things you can do to save time and get the most out of your product investment and customer service experience. Mon 8:00-8:20pm PDT Global Services Booth #1050 – Theatre May 4 Calendar Icon
Paul DiVittorio EMC IT: Leveraging the Power of Flash in the Data Center How did EMC IT get breakthrough shared-storage benefits for application acceleration, consolidation, and agility with a reduction in cost…plus scale-out architecture, consistent low latency and IOPs, deduplication, and compression? This mini-BOF session will provide an overview, benefits and lessons learned from EMC IT’s implementation of Flash storage/XtremIO. Tues 4:40-5:00pm PDT Global Services Booth #1050 – Theatre May 5 Calendar Icon

About Keith Waryas


Director of Product Marketing, Dell EMC Services

Keith leads marketing for Dell EMC's Technology Services Portfolio. He and his team are responsible for formulating the service marketing and packaging strategies for Dell EMC's products, with a primary mission of helping customers accelerate the value they get from Dell EMC technology.

He has over 20 years of experience driving marketing, business development, partnerships and sales for emerging and established technology and telecom companies. But, away from work, Keith enjoys cooking, golfing, baseball and wondering if anyone ever really reads the author bios we put on this site.

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