Unlock Customer Intimacy Through Big Data
What does it take to thrive in a world where customers demand an experience that is highly personalized and relevant? We believe the key is in understanding customer needs and unlocking customer intimacy. Big data can help.
TSIA Keynote: Big Data, Big Deal: Unlock Customer Intimacy in Your Digital Business
In this Viewpoint for Leaders document, “Unlock Customer Intimacy through Big Data”, we share our view about the importance of having a business strategy that incorporates big data and describe our successful three-pronged approach.
|The Ultimate Purpose of Big Data: Customer Intimacy
Vele J. Galovski
|What It Takes To Deliver A Personalized Customer Experience
Troy Powell, PHD
|A Three Pronged Approach to Achieving Customer Intimacy through Big Data
|How to Unlock Customer Intimacy
Mary Cay Kosten